Project
K-Swiss x Gary Vaynerchuk
"Clouds and Dirt" Sneaker Launch Campaign
Role
Graphic Designer
Details
Gary Vaynerchuk collaborated with K-Swiss to release a limited-edition sneaker collection, featuring the 88 Classic model in two colorways, pays homage to the relentless hustle and grounded perspective of Gary Vee.
They needed an eye-catching poster that captured the "Clouds and Dirt" concept to promote the launch event and generate excitement among sneakerheads and Gary Vaynerchuk's fans.
“As a fan of Gary Vaynerchuk since 2013, this was one of my favorite projects to work on. I leaned heavily into the “clouds and dirt” concept and dug deep through videos to find a quote that embodied the message. Representing the perfect blend of aspiration and execution.”
